I once heard someone say, “Creativity isn’t something you do; it’s a way you do something.” I think they got it right. Creativity (or innovation—one of the most dominant buzzwords of my generation) has virtually no value as an end in itself. It’s simply a new way of doing something worthwhile.
I’m a passionate advocate of innovation—at least, as way to challenge potentially damaging assumptions, explore possibilities, reframe questions, solve problems, or discover unappreciated beauty. I’ve spent much of my career learning how to encourage and foster innovation. But I’ve been thinking: maybe those of us in the “creative industry” should stop and consider what it’s for. If creativity is primarily the way I do something, what is that something I’m trying to do? Is it worth doing?
What causes are most worthy of your innovation?